The newly released Agoda 2026 Travel Outlook Report offers an in-depth look at how Asian travellers are shaping the future of global tourism. Based on data from nine surveyed markets, the report highlights a growing segment of travellers who are highly value-conscious, digitally savvy, and eager to explore nearby destinations. These travellers prioritise affordability without compromising on experiences, opting for short, frequent trips and emerging secondary cities over traditional hotspots.
Technology plays a crucial role in planning and personalising journeys, from AI-driven itineraries to seamless digital payments. With domestic and regional travel gaining momentum, Asia’s traveller base is not only redefining regional tourism but also providing a glimpse into global travel trends for 2026.
Domestic and Regional Travel on the Rise
The report shows a strong shift toward domestic and nearby destinations, with shorter, more frequent getaways becoming the norm. Relaxed visa rules, expanded flight networks, and seamless digital payments are making travel across Asia easier than ever. This momentum is not only reshaping regional patterns but also offering a preview of global travel behaviours in 2026.
Value-Driven Travel Takes Centre Stage
Price is a key factor for 39% of Asian travellers, surpassing location or online reviews. Affordability is driving travel frequency rather than limiting it:
- 73% of travellers prefer accommodation under USD 100 per night, particularly in Malaysia, Vietnam, and Indonesia.
- 40% plan to spend 6–10% of their annual income on travel, opting for destinations and stays that allow more trips per year.
- 35% intend to travel mostly within their own country in 2026, up from 15% last year.
This shift has also boosted interest in secondary cities. For example, Takamatsu and Matsuyama in Japan and Riau in Indonesia are gaining popularity, supported by improved air links and government campaigns.
Experiences Are Driving Travel Decisions
Asian travellers are increasingly prioritising experience-led travel, focusing on cultural, culinary, and event-driven trips:
- Culinary travel ranks among the top motivators.
- Major concerts and events, such as Lady Gaga in Singapore and BLACKPINK in Bangkok, drove huge surges in travel interest.
- Spiritual and festival travel continues to grow, with Allahabad and Holi destinations seeing significant increases in searches.
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Easier Travel Across Asia
Relaxed visa policies and enhanced connectivity are making regional travel simpler. According to the report:
- 35% of travellers consider visa rules when planning trips.
- Countries like Malaysia and Thailand saw double-digit search increases after easing visa requirements for Indian travellers.
- Airlines in the Asia-Pacific will take delivery of around 615 new aircraft in 2026, expanding direct routes and reducing travel barriers.
- Cross-border digital payments, including QR codes and linked wallets, make transactions seamless in multiple currencies.
AI Is Transforming Travel Planning
The report also highlights Asia’s rapid adoption of AI in travel planning:
- 63% of travellers are likely to use AI for upcoming trips, and 44% already trust AI-generated recommendations.
- AI tools are being used for personalised itineraries, translations, and real-time adjustments such as rescheduling activities due to weather or flight delays.
With a combination of cost-conscious planning, immersive experiences, and technology-driven tools, Asian travellers are shaping not only regional tourism but also providing insights into global travel trends for 2026.
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Conclusion:
Travel in Asia in 2026 is set to be more accessible, diverse, and experience-driven than ever. Value-conscious travellers are opting for affordable stays and shorter, frequent trips, boosting domestic and secondary destinations. Cultural, culinary, and event-focused travel is on the rise, while relaxed visa rules, expanded flight networks, and seamless digital payments make cross-border travel effortless.
Technology, especially AI, is transforming trip planning, offering personalised itineraries and real-time solutions. With a focus on affordability, immersive experiences, and innovation, Asian travellers are shaping regional tourism and setting trends that will influence global travel patterns in the years ahead.