BMW has introduced an exciting new variant of its iconic roadster—the Z4 M40i Pure Impulse Edition—and for the first time in India, it’s available with a manual transmission. Priced at Rs 97.90 lakh (ex-showroom, pan-India), this special edition also comes with an automatic option, priced slightly lower at Rs 96.90 lakh. The standard Z4 M40i automatic continues to be available at Rs 92.90 lakh.
What is the price of a BMW Z4 M40i in India?
Here’s a quick look at the variant-wise pricing:
| Variant | Price (Ex-showroom) |
| Z4 M40i AT | Rs 92.90 lakh |
| Z4 M40i Pure Impulse Edition AT | Rs 96.90 lakh |
| Z4 M40i Pure Impulse Edition MT | Rs 97.90 lakh |
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What’s New in the BMW Z4 M40i Pure Impulse Edition?
While the overall silhouette remains familiar, the Pure Impulse Edition gets several exclusive enhancements:
- Staggered alloy wheels: 19-inch front and 20-inch rear wheels with a fresh design
- Red brake calipers and gloss black door trim
- Two new exterior color options: Frozen Deep Green and Sanremo Green
- Unique dual-tone black and khaki interior (manual variant only)
This edition is imported as a completely built-up unit (CBU) and commands a premium of up to Rs 5 lakh over the standard M40i, depending on the chosen transmission.
BMW Z4 M40i Pure Impulse Features and Tech:
The Pure Impulse Edition retains the same feature-loaded cabin as the regular Z4 M40i, including:
- 10.25-inch digital driver’s display and touchscreen infotainment system
- 12-speaker Harman Kardon sound system
- Dual-zone climate control
- Electrically adjustable front seats with memory for the driver
- Heads-up display, ambient lighting, and wireless phone charging
- Retractable soft top
BMW Z4 M40i Pure Impulse Safety:
Safety remains a strong point with features such as:
- 6 airbags
- Dynamic Stability Control (DSC)
- Tyre Pressure Monitoring System (TPMS)
- Advanced Driver Assistance Systems (ADAS), including lane keep assist and active cruise control
BMW Z4 M40i Pure Impulse Performance:
Under the hood, the Z4 M40i continues to be powered by a robust 3.0-litre straight-six twin-turbo petrol engine, offering:
- 340 PS of power
- 500 Nm of torque
Buyers can choose between a 6-speed manual or an 8-speed torque converter automatic. The Z4 does 0–100 km/h in 4.5 seconds with the automatic and 4.6 seconds with the manual—just a tenth of a second difference, but a big one for driving purists.
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BMW Z4 M40i Pure Impulse Rivals:
The BMW Z4 M40i Pure Impulse Edition competes with other luxury roadsters in India, such as the Mercedes-Benz CLE Cabriolet and Porsche 718 Spyder.
Why do people like expensive and luxurious cars?
People like expensive and luxurious cars for a variety of reasons that combine practicality, emotion, and personal expression.
One of the main reasons is the prestige and status that come with owning a high-end vehicle. Luxury cars are often seen as symbols of success, wealth, and accomplishment. Driving a Mercedes-Benz, BMW, Audi, or Porsche sends a message—not just about financial ability, but also about personal taste and lifestyle.
Another major factor is the driving experience. Expensive cars are usually engineered with top-tier performance in mind. They offer powerful engines, precise handling, and a smooth ride that makes driving more enjoyable. Car enthusiasts, especially, appreciate the craftsmanship and performance that luxury models deliver.
People also value the comfort and technology that come with premium vehicles. Luxury cars often feature high-quality interiors with plush leather seats, advanced infotainment systems, premium sound, and cutting-edge driver-assistance features. These additions make every journey more comfortable, convenient, and safe.
For some, it’s about individuality and emotional connection. Luxury cars often come with customization options, allowing buyers to tailor the design to their preferences. Many people form a deep attachment to their cars, seeing them as more than just machines—they become part of their identity.
Lastly, there’s the exclusivity factor. Expensive cars are not as common, so owning one sets you apart. It creates a sense of uniqueness and personal reward, especially after years of hard work.
In essence, people are drawn to luxurious cars because they offer a unique combination of status, performance, comfort, and emotional satisfaction. Whether it’s the thrill of driving, the admiration from others, or simply enjoying the finer things in life, luxury cars represent more than just transportation—they’re a statement.
What is the point of an expensive car?
The point of an expensive car goes far beyond simply getting from point A to point B. While any car can serve that basic purpose, an expensive or luxury car offers a combination of performance, comfort, prestige, and emotional value that sets it apart from more affordable options.
One of the key advantages of an expensive car is its superior engineering and performance. High-end vehicles are often equipped with powerful engines, advanced suspension systems, and cutting-edge technology that deliver a smoother, faster, and more responsive driving experience. For people who truly enjoy driving, these cars provide a thrill that ordinary vehicles can’t match.
Comfort and craftsmanship are also major selling points. Expensive cars typically use high-quality materials—real leather, fine wood, brushed metals—and feature meticulously crafted interiors. The ride is often quieter, the seating more ergonomic, and the technology more advanced, making everyday driving feel luxurious.
Beyond the physical features, expensive cars carry social and emotional significance. They’re often seen as symbols of success, ambition, and good taste. Driving a luxury vehicle can boost a person’s confidence and offer a sense of personal achievement. For many, it’s also a way to express their personality or celebrate reaching a milestone in life.
In some cases, buying an expensive car is also about exclusivity and investment. Limited-edition models can become collectibles and appreciate over time.
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In short, the point of an expensive car isn’t just transportation—it’s about the experience it offers. It combines high performance, advanced technology, luxury, and status into a package that appeals to both logic and emotion. For those who value quality, innovation, and self-expression, an expensive car is more than a purchase—it’s a statement.